Film: Design & Architecture

I Am Love (style)


The clothes and accessories. Produced by Silvia Venturini Fendi of the famous Fendi family, the film could be considered fashion porn. The leading star, Tilda Swinton, was entirely dressed by Jil Sander’s Raf Simons. The house of Fendi dressed the men and also provided extraordinary furs for the magnificent Marisa Berenson, who plays the perfectly put-together mother-in-law with a preference for vintage ’70s furs. In fact, all of the Recchi women favor a classic look. The impression is that clothes in this family are passed down, not shopped for. Tilda, in an interview, described the choices as an expressive wardrobe. “There were moments when, for her to wear a red dress at the point which she falls in love, there’s a control one can expect on the palette of the film if one works in that way.”